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News

  • How do you become a game-changing organisation?

    The ShoppingTomorrow expert group called A Gamechanging Organisation has studied the key characteristics and success factors of game-changing organisations. The group found that there was no single example...
  • Moving towards the ultimate connected store

    What should you do in order to make the customer feel connected with you, the retailer? The ShoppingTomorrow expert group Connected Stores has developed a model that can identify which transformation steps...
  • Tools for successful customer engagement

    Bearing in mind the surge of the number of channels and devices used by customers, retailers are facing the need to be personal and relevant on every step of the customer journey. As an organisation or...
  • Omnichannel logistics to make a difference in 2025

    The market is on the rise, competition is growing, and consumers are becoming more demanding than ever. High time to wipe down the classic marketing options of differentiating and being cost-driven. Many...
  • Selling through marketplaces? Here’s how to do it!

    Online marketplaces, where consumers can shop at different brands and retailers, have become an important part of the e-commerce world. More and more platforms are opening up as marketplaces and existing...
  • Omnichannel Transformation: On the way to omnichannel 2025

    Consumers' expectations are changing at lightning speed. Driven by the latest digital trends and technological developments, the major digital players such as Amazon, Apple and Google have set a standard...
  • Changes in Product Information Management through innovations in the customer journey

    In the past year, the Product Information Management (PIM) expert group of the ShoppingTomorrow research platform focused on the output side (or downstream) of PIM. In addition, three current developments...
  • ShoppingTomorrow launches English-language website and bluepapers

    For the first time in six years of ShoppingTomorrow history, the research program is also releasing the bluepapers in English. In this way, the end products of the expert groups can also be distributed...
  • "New" technologies dominate the e-commerce market

    While consumers now do 25% of their total spending online, in five years this number is likely to rise to 37%. What the e-commerce market will look like in 2024 is difficult to predict, but the experts...
  • Consumers: In five years, 22% of groceries will be done online

    Over the next five years, Dutch consumers will only be spending more online and daily groceries are increasingly being ordered through the internet. This is evident from the GfK Consumer Survey, which...

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