ShoppingTomorrow is the digital commerce platform for all e-commerce professionals. We jointly explore, investigate and contribute to the transformation of B2C and B2B retail. What do future developments in the field of business models, customer journey and technology, for instance, mean for employees, companies and the Netherlands? The research platform was initiated by in 2013 and is now supported by over 20 Dutch industry and special interest groups.



  • Chain safety in digital commerce
    • Nieuwsbericht

    Consumers are increasingly buying online. Due to the sharp increase in digitization, fraud and (in)security are moving from physical retail to digital commerce more and more, too. If we look at the chain...
  • Conversational commerce: towards maturity
    • Nieuwsbericht

    Conversational commerce refers to conversations between customers and companies via chat messages and voice, supported by smart computers. Conversational commerce offers companies the opportunity to make...
  • How does mobile influence the customer journey?
    • Nieuwsbericht

    There is not a single study that proves otherwise: mobile is becoming more and more important in the lives of consumers every day. According to recent research, 91% of the Dutch population owns a smartphone....

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