Bluepapers 2022

In 2022 over 600 ShoppingTomorrow experts, divided over 25 groups delved into various strategic topics regarding on- and offline shopping behaviour in the e-commerce sector. The findings of the participating experts, each industry professionals in their own right, have been presented these bluepapers, published in 2022. They are intended to share with you practical tips, insights and best practices, allowing you to push boundaries and bring your business a step further towards the optimal customer experience.

ShoppingTomorrow bluepapers 2022

AI, Conversational: the next level of Customer Interaction

We are facing of one of the biggest communication changes since the introduction of the internet and the smartphone. With the meteoric rise of AI and voice technology, traditional means of mass communication and websites with predefined navigation structures will give way to hyper-personalised apps, chatbots, voice-activated communication and digital assistants. Read more in this bluepaper.

Digital Retail Media

Digital retail media (hereafter also referred to as DRM) is also known as trade marketing of the digital era and is one of the biggest current trends in media and e-commerce. For example, the rapid growth in e-commerce due to the Covid pandemic, the changing browsing habits of the consumer, the shift in (trade) marketing budgets, the creation of platforms and technological developments have accelerated the focus of retailers and online marketplaces on this new high margin revenue stream. The transition for retailers, brands and (media) agencies is in full swing and this understandably creates some associated challenges. This is enough reason for the Digital Retail Media expert group to go more in-depth this year and share the findings in this bluepaper. By bringing together different sources and the findings of the expert group itself, the group hopes to provide all relevant parties in the chain with knowledge and advice to help the entire industry move forward. Read more in this bluepaper.

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